The first major winter boat shows of 2025 drew thousands of boating enthusiasts and potential buyers, creating an exciting start to the year for the marine industry. Shows in Atlanta, Chicago, and New England showcased a variety of boats, marine accessories, and innovative technologies, setting the stage for a strong year despite challenges like economic headwinds and weather-related disruptions.

For exhibitors and attendees alike, the events were more than just sales opportunities. They underscored the resilience and growth potential of the recreational boating sector, signaling a renewed confidence as we move further into 2025.

Chicago Boat Show Had Strong Attendance and Sales Growth

The Chicago Boat Show made its debut at the Donald E. Stephens Convention Center in Rosemont, Illinois, and was met with resounding enthusiasm. The event reported the highest Saturday attendance since January 2020, with exhibitors noting increases in leads, sales, and overall interest.

“We experienced remarkable engagement this year,” said Steele Johnson of Gordy’s Lakefront Marine. “Not only did attendance exceed expectations, but we also saw a significant boost in sales and earned recognition for our display and marketing efforts.”

Terry Anderson from SkipperBud’s echoed this sentiment: “The energy at the show was fantastic. We saw steady traffic each day and closed deals with new and returning customers. It’s clear that boaters are eager to invest in their on-water lifestyles.”

New England Boat Show Sparks Optimism

In New England, the annual boat show drew crowds from across the region, many of whom were ready to make their next purchase. Dealers reported promising leads and a solid mix of repeat and first-time buyers.

“This year’s event has been exceptional in terms of the quality of leads generated,” said Aaron Krenzer of Chaparral Boats. “Our dealers have already closed sales on several boats, reinforcing the importance of this event for connecting with serious buyers.”

Local government leaders also highlighted the economic impact of the show. Massachusetts Lieutenant Governor Kim Driscoll attended the opening night, emphasizing the significance of recreational boating to the state’s economy and celebrating new initiatives supporting safe boating practices.

Atlanta Faces Weather Challenges but Finishes Strong

Winter Storm Cora presented challenges for the Atlanta Boat Show, but attendees remained undeterred, with solid turnout reported on Thursday and Sunday. Exhibitors expressed optimism for future shows, praising the quality of buyers in attendance.

“Despite the storm, the show was a success for us. We connected with several serious buyers and are already looking forward to next year,” said Erik Forinash of Impact Marine.

Opportunities Ahead for Boaters and Businesses

These early 2025 shows highlight the enduring appeal of boating as a recreational activity and lifestyle. As boaters prepare for the upcoming season, these events offer valuable opportunities for networking, discovering new products, and securing coverage tailored to their needs.

Global Marine Insurance is proud to support the boating community with comprehensive insurance solutions that safeguard vessels, accessories, and businesses. Whether you’re a dealer, manufacturer, or boat owner, ensuring adequate protection is essential as the industry navigates new opportunities.

Plan Ahead for Upcoming Shows

With more shows on the horizon, now is the perfect time to connect with customers and showcase your offerings. Upcoming events include:

• Louisville Boat, RV & Sportshow: January 22-26
• New York Boat Show: January 22-26
• Minneapolis Boat Show: January 23-26

Global Marine Insurance encourages all participants to take full advantage of these opportunities and reminds boaters to review their insurance policies before making new purchases or upgrades.

For more information on how we can support your marine insurance needs, contact Global Marine Insurance today. We’re here to ensure you’re ready for smooth sailing in 2025 and beyond.